Full Writing Samples | Alyssa Curran

Press release

Best Choice Roofing names Jim Cohen chairman and chief executive officer

An enterprise leadership announcement demonstrating clear structure, business context, executive positioning and stakeholder continuity.

FOR IMMEDIATE RELEASE

BEST CHOICE ROOFING NAMES JIM COHEN CHAIRMAN AND CHIEF EXECUTIVE OFFICER

Longtime field leader will guide the company’s next chapter alongside MC Credit Partners

GOODLETTSVILLE, Tenn. — September 3, 2026 — Best Choice Roofing today announced that Jim Cohen has been named chairman of the board and chief executive officer. The appointment comes as MC Credit Partners becomes the company’s investment partner, marking a new chapter for the residential roofing organization.

Cohen brings a field-first perspective and a deep understanding of the business. He began his BCR career as a franchise owner and later advanced into divisional leadership, working closely with teams across the company’s national footprint.

“BCR has always been built by people who believe in the opportunity to change lives,” Cohen said. “I know what this company can accomplish because I have experienced it from the field forward. My focus is on listening to our teams, strengthening execution and building the next chapter together.”

MC Credit Partners brings familiarity with BCR’s core business and confidence in the organization’s long-term opportunity. The company’s mission, customer commitment and focus on its people remain unchanged.

In the weeks ahead, Cohen will connect with field and corporate teams to share his priorities, hear feedback and outline the company’s path forward.

About Best Choice Roofing

Best Choice Roofing is a residential roofing company serving homeowners through a national network of corporate and franchise locations.

Media contact
Alyssa Curran
Arabun1@gmail.com · 320.434.3295

Media pitch

Wildfire resilience with a consumer payoff

A consumer-focused pitch developed from the outreach strategy behind published California FAIR Plan coverage.

Subject: California homeowners can now earn up to 12 wildfire hardening discounts

Hi [Reporter Name],

California homeowners facing limited insurance options now have a practical way to reduce wildfire risk and potentially lower the wildfire portion of their FAIR Plan premium.

For policies effective November 15, 2025 or later, FAIR Plan customers may qualify for up to 12 discounts tied to defensible space, home-hardening improvements and community preparedness. Dwelling Fire policyholders who earn all available discounts could save up to 16.4% on the wildfire portion of their premium.

This could be a useful service story for homeowners who want to understand which improvements count, how the discounts work and where to begin. I can provide a plain-language breakdown, supporting program information and access to a subject-matter expert.

Would this be a fit for your coverage?

Best,
Alyssa

Result: The consumer angle appeared in the San Lorenzo Valley Post and was extended through Five Bays Insurance Agency’s educational coverage.

Executive briefing

Leadership transition interview preparation

A briefing framework created to prepare a newly appointed chairman and CEO for a high-visibility employee interview following an ownership transition.

Communications objective

Introduce the leader as credible, accessible and field-informed while reinforcing continuity, acknowledging uncertainty and setting expectations for the next chapter.

Core message

The company’s mission and commitment to employees and customers remain consistent; leadership is focused on listening, disciplined execution and long-term opportunity.

Proof points

Career progression from franchise ownership to divisional leadership; direct field experience; established relationships across the organization; investment partner familiarity with the business.

Tone

Confident but not overpromising. Personal, specific and grounded in the experience of field and corporate teams.

Avoid

Speculation about unannounced decisions, unsupported financial claims, dismissing employee concerns or implying immediate answers where review is still underway.

Anticipated questions

What does it mean to serve as both chairman and CEO?
What did you learn from owning and operating a franchise?
Why is this the right partnership for the company now?
What will remain consistent, and where do you see opportunity to improve?
How will you connect with employees and rebuild confidence during the transition?
What should teams expect from you in the first 90 days?

Issues communication

Service disruption and stakeholder trust

An anonymized sample showing how I would communicate during a high-impact insurance-system outage when users need speed, accuracy and realistic expectations.

Situation

A core policy-administration system became temporarily unavailable, disrupting time-sensitive transactions.

Audience

Brokers, internal service teams and affected policyholders.

Timing

Initial notice as soon as impact was confirmed, followed by scheduled updates and a resolution message.

Reputational considerations

Acknowledge impact without speculating about cause; avoid unsupported restoration times; provide workarounds; maintain one source of truth.

Initial stakeholder update

We are experiencing a service disruption affecting access to portions of our policy system. Our technology teams are actively working to restore service. We recognize that brokers and policyholders rely on these tools for time-sensitive transactions, and we apologize for the disruption. We will provide the next update by [time], even if restoration work is still underway.

Media holding statement

We are addressing a temporary technology issue affecting access to certain policy services. Our teams are working with urgency to restore full functionality and support affected customers and brokers. We will share additional information as it is confirmed.

Details have been anonymized to protect confidential operational information.

Thought leadership

Wildfire hardening can lower risk and premiums

An educational article based on California FAIR Plan program messaging and the consumer-focused story developed for media outreach.

For California homeowners in wildfire-prone communities, mitigation is often discussed as a safety measure. It can also be a financial strategy.

The California FAIR Plan’s wildfire-hardening discount program gives policyholders a clearer connection between risk-reduction work and insurance costs. Eligible Dwelling Fire and Commercial customers can qualify for individual discounts based on the condition of the property, the materials used around the structure and broader community preparedness.

The opportunity is practical because it breaks a large challenge into specific actions. Clearing combustible material from around a home, improving defensible space, using noncombustible materials and strengthening vulnerable parts of a structure can reduce the chance that embers or flames reach the building.

Policyholders should begin by documenting the measures already in place and speaking with a licensed broker about eligibility. Because discounts apply to the wildfire portion of the premium and may require inspection, accurate documentation matters.

No single improvement eliminates wildfire risk. Together, however, home hardening and community preparedness can make properties more resilient—and give consumers a meaningful way to participate in their own risk reduction.