Alyssa Curran

Public relations with corporate range.

I turn complex business, insurance and employee topics into credible stories, clear executive messages and communications that earn trust.

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15+years in communications
Earned medialocal, trade and business coverage
C-suitemessaging and interview preparation
Multi-channelexternal and internal campaigns

Selected work

Strategy and writing in context

Each sample shows more than finished copy. It captures the audience, communication challenge, my role and the reputational judgment behind the work.

PR campaign case study

Wildfire hardening discounts

Translated a technical FAIR Plan mitigation program into a timely consumer story about resilience and potential savings.

My role: message development, pitch angle, source content and outreach coordination

Key message
Wildfire mitigation can strengthen a property and may reduce the wildfire portion of a FAIR Plan premium.

Result: Coverage in the San Lorenzo Valley Post and Five Bays Insurance Agency, extending the message through local-news and insurance channels.

Read the resulting article ↗
Press release

Leadership transition announcement

An enterprise announcement naming Jim Cohen chairman and CEO of Best Choice Roofing and introducing MC Credit Partners as the company’s investment partner.

Headline
Best Choice Roofing Names Jim Cohen Chairman and Chief Executive Officer

My role: announcement structure, business context, executive positioning and employee rollout.

Read the full press release →
Media pitch

Wildfire resilience with a consumer payoff

A service-oriented pitch connecting property improvements to as many as 12 available FAIR Plan discounts.

Subject
California homeowners can now earn up to 12 wildfire hardening discounts.
Read the full pitch →
See related coverage ↗
Executive briefing

Leadership transition interview preparation

Key messages, proof points, anticipated questions and reputation guardrails for a newly appointed chairman and CEO.

Communications objective
Introduce the leader as credible, accessible and field-informed while reinforcing continuity and acknowledging uncertainty.
View the complete briefing →
Issues management

Service disruption and stakeholder trust

An anonymized response framework for a high-impact insurance-system outage affecting brokers, internal teams and policyholders.

Holding statement
We are addressing a temporary technology issue affecting access to certain policy services. Our teams are working with urgency to restore full functionality.

Focus: speed, accuracy, stakeholder reassurance and operational credibility.

Read the full response framework →
Corporate reputation

Leadership transition stakeholder package

One aligned narrative across an enterprise announcement, CEO interview, executive preparation and multi-channel employee cascade.

External relevance: leadership transitions shape employer reputation and public perception before the story moves beyond the organization.

Executive ghostwriting

From the Office of the CEO

A monthly CEO message that acknowledged organizational change, connected strategy to execution and translated a $20 million revenue goal into a memorable daily action.

Excerpt
“We’ve spent the last several months rebuilding a strong foundation. Now it’s time to trust the people, tools and capabilities we’ve put in place.”

My role: narrative development, executive voice, change messaging and call to action.

Communications strategy

Internal communications template system

A project brief for a centralized library of brand-aligned templates designed to improve speed, consistency and quality across departments.

Strategic approach
Balance locked brand guardrails with flexible content areas so non-designers can move quickly without compromising the brand.

My role: project lead, needs definition, asset roadmap, stakeholder alignment and implementation planning.

Media visibility

Coverage and recognition

Selected editorial coverage, executive interviews, partner content and employer recognition across roofing, insurance and employee benefits.

Best Choice Roofing executive visibility

A mix of independent trade coverage, company-issued news and partner platforms that positioned BCR leaders around growth, technology and operational innovation.

Story: Executive interview on AI, standardization and operational improvement, including the reduction of job timelines from 41 days to under 20.

Coverage typeIndependent trade media
Communications valueExecutive thought leadership and industry credibility

Story: Recorded executive conversation on outsourcing administrative work, improving efficiency and keeping sales representatives focused on customers.

Coverage typePartner interview
Communications valueLong-form executive visibility

Story: Vendor case study connecting executive leadership with the company’s field-sales technology and growth model.

Coverage typePartner case study
Communications valueThird-party proof point

California FAIR Plan and Paradigm Group

Consumer education, policy communications and employer-brand storytelling supported by clear pitch angles and practical audience value.

Pitch angle: Workplace wellness as culture and business strategy.

My roleAward narrative and employer-brand storytelling
ResultRegional employer recognition
Nashville Business Journal

Best Places to Work: Paradigm Group ↗

Pitch angle: Flexibility, culture and employee experience.

My roleAward submission and company positioning
ResultRegional workplace recognition

How I work

PR judgment with corporate range

I approach every assignment by identifying the real story, protecting accuracy and making the message useful for the people receiving it.

Find the real story

Identify the tension, public value, timely hook and proof points that make a story relevant.

Make complexity clear

Translate insurance, legislation, benefits and business change without losing accuracy.

Prepare the spokesperson

Build messages, anticipated questions and bridging points for confident delivery.

Measure what matters

Evaluate placement quality, message pull-through, audience behavior and feedback.

Experience

A career in communications and reputation

2026–Present

Best Choice Roofing

Senior Internal Communications Manager leading corporate and employee communications, executive counsel, sensitive change communications and leadership messaging for a distributed workforce.

2025–2026

California FAIR Plan Association

Communications Manager supporting media pitching, public education, catastrophe-related messaging, policy updates and operational issues in a highly scrutinized insurance environment.

2019–2025

OneDigital

Marketing Manager and Internal Communications Manager delivering executive communications, events, thought leadership and integrated campaigns in benefits and financial services.

2011–2019

Paradigm Group

Marketing Specialist and Marketing Manager responsible for integrated marketing, PR, media pitching, award submissions, executive consultation and sustained earned coverage.