Internal communications & employee engagement
I help leaders communicate with clarity and candor, equip managers to reinforce the message, and turn complex change into something employees can understand, trust and act on.
Alyssa Curran · Nashville, Tennessee
Selected work
From employee engagement to community fundraising, my work connects a clear message with a practical next step. These projects show the strategy, execution and results behind that approach.
A reusable guide turns employer brand principles into clear headlines, inclusive language and practical calls to action.
Deliverable: a reusable writing system with do-and-avoid examples and shared terminology.
Read the guide highlights
The 2024 DEI&B report brings executive perspectives, employee experiences and organizational data into a coherent story about inclusion, development and community impact.
Deliverable: a finished external-facing report connecting narrative with evidence.
Explore the report sample
Audience targeting and phased messages connect benefits awareness with action, including reminders for employees who had not enrolled.
Scope: campaign strategy and preparation, with message examples, channel mockups and an owner-based timeline.
See the enrollment strategy
When BCR named a new chairman and CEO alongside a new investment partner, employees needed a direct explanation of what had changed and what they could expect next. I connected the leadership narrative to employee communications and prepared messages and questions for leaders to use consistently.
Led the “Build a Healthier You” campaign during an active enrollment window with a new medical carrier and plan choices. The message had to make the action and deadline unmistakable while helping employees compare options.
Benefits guides by audience, at-a-glance materials, live education, manager reminders, email, SMS, digital signage and Help Center content.
Launched Best Choice Roofing’s first company-wide all-hands Town Hall for 2,000 dispersed employees, earning a 90% satisfaction rating. Agendas, speaker preparation and submitted questions gave executives a structure for discussing performance, leadership changes and employee concerns openly.
Executive run of show, talking points, Q&A preparation, invitations and follow-up across a distributed workforce.
Translated changes to tools, forms and support processes into practical instructions for sales and operations teams. For the Help Center cutover, employees needed to know which inboxes were retiring, where requests belonged and how to get help.
Audience-specific announcements, manager cascades, FAQs and job aids across email, SMS, GroupMe and the employee Help Center.
Defined a centralized set of approved templates and a voice guide so teams could produce clear, brand-aligned materials without starting from scratch. The system balances design guardrails with editable areas for real departmental needs.
My role: project brief, needs definition, template roadmap, stakeholder alignment and implementation planning.
At OneDigital, I partnered with the Chief People Officer to build the internal communications function supporting 6,000 employees nationwide. During my tenure, the employee engagement score increased from 60% to 91%, and the SharePoint intranet I launched achieved 87% adoption within its first 90 days.
Executive messaging, editorial planning, change communications and a centralized source for company news, leadership updates and employee resources.
The 25th anniversary communications plan connected the company’s history with its “Build for Better” theme. It brought employee, client and brand storytelling into one coordinated approach, spanning executive messages, town halls, an intranet microsite and social content.
Deliverable: a 15-page plan linking key messages, channel roles, brand guidance and a yearlong internal/external timeline.
Explore the strategy
For Tennessee Justice for Our Neighbors’ Big Payback campaign, I developed communications planning and reviewed campaign and newsletter performance. Donor storytelling, email and social outreach supported a focused fundraising effort for the organization’s immigration legal-services mission.
My contribution: communications planning, campaign analysis and recommendations for future outreach.
The campaign raised $9,950 in 24 hours; an additional $50 gift brought the total to $10,000. These are the results of the organization’s collective campaign.
Helped define a biweekly newsletter for women across careers and backgrounds, then produced issues connecting readers with community voices, events and opportunities to participate. The launch paired a clear audience and purpose with a sustainable publishing rhythm.
Output: nine issues produced by the first editorial retrospective, creating a consistent place for the community’s stories.
Explore the editorial approach
Wrote the media advisory for “Negotiate Like a Pro,” a partnership with Ladies Get Paid. The copy translated a broader issue—women’s economic opportunity—into a concrete local event and a clear reason to attend.
Deliverable: a finalized two-page advisory with audience positioning, speaker context, event details and a registration call to action.
Read the writing excerpt
Multimedia work samples
I drafted copy and created graphics for campaigns at Best Choice Roofing and OneDigital, with content used across intranet, digital signage and social channels. These samples show how I connect clear messaging with visual storytelling for employee and external audiences.
Benefits guide cover supporting employee education and enrollment.
My role: copywriting and graphic creation.
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Open enrollment creative pairing clear deadlines with practical guidance on benefit selections and educational sessions.
My role: copywriting and graphic creation.
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Digital messaging and graphics connecting OneDigital’s brand promise with its employer and individual audiences.
My role: copywriting and graphic creation.
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Social copy and event graphics promoting a specialist panel on healthcare costs and captive solutions for nonprofit organizations.
My role: copywriting and graphic creation.
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Social copy and graphics directing employers to resources explaining legislative changes and their implications for organizations.
My role: copywriting and graphic creation.
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The foundation: reporting & storytelling
Early in my career, I wrote for The Tennessean, Burnaway, Native Magazine and Nashville Arts Magazine under my maiden name, Alyssa Rabun. Reporting on education, local businesses, artists and community issues taught me to interview closely, understand context and make unfamiliar subjects accessible—skills I bring to leadership and employee communications today.
Explore selected journalismHow I work
What changed? Why now? What do I need to do? I build communications around those answers, then give managers what they need to reinforce them.
Work with leaders and subject matter experts to separate confirmed facts, open questions and the action employees need to take.
Adapt the message for executives, managers, field teams and corporate employees across the channels they use.
Use participation, questions, channel data and frontline feedback to improve the next communication.
Experience
Prosci Certified Change Practitioner and Project Management Professional (PMP), combining a reporter’s curiosity with the planning discipline to make complex change clear.
Advise leaders through organizational and leadership changes, including the appointment of a new CEO; lead benefits communications through challenging renewals and premium increases; and support 2,000 dispersed employees.
Built the internal communications function supporting 6,000 employees and helped teams navigate new products, business verticals, leaders and markets.
Integrated marketing, employee experience and leadership storytelling.